Phenomenon was founded in 2004 by Takeshi Osumi (aka BIG-O). The label is extremely popular among young Japanese men who are into streetwear. The clothes have a strong urban and American hip-hop influence with a Tokyo street sensibility and a Japanese attitude toward high quality manufacturing.

Here we present to you a mix from his Fall / Winter 2010 collection to his Spring Summer 2011
Our new and found love label PHENOMENON.

Spring Summer 2011

Fall Winter 2010

For more information visit: PHENOMENON

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