Y3 NYFW

The show for Yohji Yamamoto's partnership with Adidas is always long on drama and production. This year it was less Cirque de Soleil and more rock 'n' roll, as the moody female-fronted band The Duke Spirit was on a stage set within a mirrored wall high above the crowd at the Park Avenue armory. As usual, the show was packed with Yamamoto's brilliantly weird mash-ups of tailored clothing and sportswear—a khaki suit in a techy-looking fabric with a rain hood; dress shirts with the fabrics and zippers of track jackets. That said, this is Y-3, so as brain-twisting as some of the looks were, most of us were intently focused on what really matters (and what people buy in droves): this season's new sneakers.

Visit: www.yohjiyamamoto.co.jp

SHREK OF A GUY

VMAN magazine Presented in there Summer issue a new and crative way in using the characters of Shrek (Puss in boots, Shrek, Princess Fiona, and Donkey) called "Shrek Of A Guy" using Photographer Ellen Von Unwerth and styled by Nicola Formichetti.

The brands that are used are Y-3,New Balance, AND_i, Dolce & Gabana,Bliss Lau,
Alexander Wang, Heather Huey and the list goes on all of the styling used the Fall/Winter 2010 collection.

We just love the fact that the fashion world is using some of our favorite Characters.

To see the full spread visit: VMAN

Another tale by Y-3

The world of Y3 is an amazing strong and sporty one, and when there is a story to tell, its even better. Check out a tale by Y3 in the Big apple NYC.

Its soooo Matrix

Footballer Zinedine Zidane for Y3

Pure Genius for a brand such as Y3 By Yohji Yamamoto to use football King Zinedine Zidane for his new Campaign. The collaboration of the 2 makes fantastic sense. I think its great, and with Yohji's history in the industry on working with sports brands only add value to the finished product. Check it out and tell us what you think!

For more information on Yamamoto, please log onto this website: http://www.yohjiyamamoto.co.jp

To see further collaborations with the Y3 brand log onto this website: http://www.adidas.com/campaigns/y-3