Amato Haute Couture *Exclusive*

Here at Mens Memoir we thrive and look for 'Talent' therefore it's our utmost pleasure to present to you Designer Furne Amato.

Furne is based in Dubai and his haute couture label, Amato, caters exclusively to an elite Arab clientele. But the Filipino designer Furne One has become quite a celebrity in Germany, London and has featured in top German newspapers and fashion magazines.

Although he is a designer for women we just cant ignore his amazing talent in tailoring. We know for a fact that he is going to start designing for men soon.

What better way to express how impressed we are with him and his talent, is by producing this Video.

For more information visit: Amato

All the support goes to the talented Mr,Furne.

Video Produced By Tariq Edrees By CharismaTv Production


The all-purpose winter coat

The only coat you need!!

Esquire Magazine gives us the all purpose coat where You can wear it with a suit or with jeans and a sweater. Meaning the not-too-formal, not-too-casual one that you can wear pretty much anytime, anywhere. It should be dark but not too dark — a medium brown travels well from workday to weekend.

Adapted from the December issue of Esquire on sale now


Alexander McQueen for V Magazine

Bell Soto collaborates with stylist Kim Howells on his latest feat. Working into the night, Soto films a new story for V magazine entitled End. Set in the streets of London, the film follows a mysterious lot of characters, found in this generation of it Male Models. Wearing pieces from Alexander McQueen's spring 2011 collection, the group are not only mysterious but in tune with the times.

Visit: V magazine

Hair: Ben Jones (using Bumble and Bumble)
 Makeup: Thomas de Kluyver (using MAC Cosmetics)
 Camera Assistant: Yohanna Akladious
 Stylist Assistants: Reuben Esser and Daisy Newman
 Makeup Assistant: Helena Kastenssen
 Music: Original Music composed by Sam Murray & Tano Iozzi

Margiela Returning for Tush

Androgynes “MALE MODEL” Andrej Pejic checks into the psych ward for Tush’s winter issue. Photographed by Armin Morbach, the Australian “MALE MODEL” wonder is styled by Ingo Nahrwold in delectable pieces from Maison Martin Margiela for a story, aptly titled Margiela Returning.

LUI France

Ryan Jerome photographs model Victor Lacoste for a story entitled Coeur de Paris. Shot on location at Hotel Caron de Beaumarchais, Victor charms in an all to cool manner with styling by Stephan Kallaus. Wearing pieces from Hugo, Dolce & Gabbana and other labels, Victor makes for quite the modern day style aficionado.

Ezra Constantine Spring 2011

It Models deliver a candid performance for Ezra Constantine’s spring 2011 film directed by C. Hudson Hwang. Caught briefly in states of undress, the models transition from their own clothes to the easy spring pieces of Ezra Constantine; all to the sound of Kids by Sleigh Bells. / Casting by Kirk Pickersgill & Stephen Wong, Styling by Kirk Pickersgill, Stephen Wong and Youlanda Jackson.

Visit: Ezra Constantine’s


Adel's Model Moment! Be sport, but not too much

Something to run around in big cities during the day, whether at Castings or just the local supermarket on the weekend.

Noticeable items that stand out of the common :

Ankle high sneakers from "Silent" , "Kris Van Asche", or "Maison Martin Margiela".

Follow ADEL HERE on Twitter


*Exclusive* with Designer "Konrad Parol"

We are very pleased to present Designer & Friend Konrad Parol in an exclusive interview where he shares his thoughts and 'Look Book'.

Konrad Parol: "I'm glad that there is a blog like Mens Memoir, because it is the only opportunity to presented myself to the people of the Middle East. I am very pleased that so responsive to innovations in the fashion world, and you are interested in Avant-Garde fashion that is not in the mainstream of fashion".

Q1) when did you start designing?

my adventure with the design started in high school art. searching for my own development paths and realized that in fashion I want to terminate the most.

Q2) what was your inspiration for your EMBER collection?

It was a novel by HG Wells "The Time Machine". Vision of the future shown in the violent and atavistic way, highlighting the most animal characteristics.

Q3) what is your common denominator between this collection and your previous one?

The common denominator between the two collections this EMBER and my previous REBELS is a novel by HG Wells "The Time Machine". Last time I portrayed a master race, this time in EMBER portrayed the race of slaves, who live underground.
These are strong and proud people,this collection is more severe and harsh than the last.

Q4) what kind of fabric do you use ?

Fabrics are mainly what I used natural cotton, lurex, foam, neoprene, mesh and Plexiglas.

Q5) you wanted to emphasize something in your collection, what was it?

In this collection I wanted to stress the masculine silhouette, to show strength, the beauty of the human body.

Q6) What is your next step?

I will continue to further my vision of mode, I hope to show the next collection few female figures in a style firmly rooted to date showed. with each successive step, the more I'm going to mark my presence in the market at the end to reach the top

Designer Konrad Parol

You may also check out or previous Post,or his website Konrad Parol



Phenomenon was founded in 2004 by Takeshi Osumi (aka BIG-O). The label is extremely popular among young Japanese men who are into streetwear. The clothes have a strong urban and American hip-hop influence with a Tokyo street sensibility and a Japanese attitude toward high quality manufacturing.

Here we present to you a mix from his Fall / Winter 2010 collection to his Spring Summer 2011
Our new and found love label PHENOMENON.

Spring Summer 2011

Fall Winter 2010

For more information visit: PHENOMENON
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