Escentric Molecules 02
It’s exactly two years since Escentric 01 and Molecule 01 were launched on an unsuspecting world. Their creator Geza Schoen envisaged them as an intriguing new proposition in the world of fragrance: two scents introduced simultaneously as an homage to a single scent ingredient, or aroma-chemical. He was also keen to offer a clear-eyed riposte to the myths and flimflam of the fragrance industry. But Schoen – and his London-based collaborators ThisCompany and MeCompany – had no idea that his creations would instead weave their own intangible mystique, to the point where they have inspired an impassioned tribe of global devotees, from San Francisco to Sydney, Moscow to Manchester.
It’s exactly two years since Escentric 01 and Molecule 01 were launched on an unsuspecting world. Their creator Geza Schoen envisaged them as an intriguing new proposition in the world of fragrance: two scents introduced simultaneously as an homage to a single scent ingredient, or aroma-chemical. He was also keen to offer a clear-eyed riposte to the myths and flimflam of the fragrance industry. But Schoen – and his London-based collaborators ThisCompany and MeCompany – had no idea that his creations would instead weave their own intangible mystique, to the point where they have inspired an impassioned tribe of global devotees, from San Francisco to Sydney, Moscow to Manchester.
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